Both content and inbound links are important for your website to rank high in search engine. Google controls 70% of search market and one of the most important factors in Google's search algorithm is inbound link popularity. The important factors when building inbound links are:
The number of inbound links to your website
The quality of sites that link to your website
The relevancy of sites that link to your website
The anchor text (Anchor Text) of links to your website
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