How to Make an Article Marketing Campaign Successful

Marketing a website is pretty important for its success. A successful marketing campaign guarantees valuable increase in the amount of traffic to the site.

Whether you are running a PPC or SEO (two most popular types of e-marketing) campaign, there are few factors that lay the foundation for a successful marketing campaign. Firstly you should pay proper attention to your site’s structure, layout, Meta tags, and most importantly the content before starting the marketing campaign of a site.

A successful marketing campaign consists of many factors like directory submission, article submission, classified submission, etc. Out of these factors, classified submission and article marketing are the most important one. Write an article about your business containing the URL of your business website and submit it in the article directory. This would not only provide a link back to your website but also drive sizeable traffic to your website.The important thing about article submission is choosing the topic of the article. Article’s title should be unique, catchy and related to your business or website. The content of the article is also very important. A well written article holds the attention of the reader till the last sentence.

Submitting your article in more than one article directories also helps in increasing its readership, consequently driving more traffic to your website. Some good article directories are eZine Articles, About.com, eArticle Press Release, Go articles, etc.Press Release submission is another technique used to make online Marketing campaign successful. Press Release can be defined as “a public relations announcement being issued to the news media and other targeted publications for the purpose of letting the public know of company, specific event or product launch.” You are better advised to make press release submission an optimal part of your marketing campaign.

There are hundreds of press release directories available of the web. Make sure you submit each press release from your company to the press release directory. Submit it to as many PR Directories as possible as it would bring more traffic to your website.Submission of articles or press release in Article directory or press release directory will not only increase traffic to the site but it would have an effect on your search engine rankings also. So, always give proper attention to article submission while running a marketing campaign. Follow these points to make your article marketing campaign a successful :

1. Keep the Title of the article unique, catchy, meaningful and related to your business.




2. Make content interesting enough to hold the reader’s attention till last sentence.




3. Submit your article in as many article directories as you can




4. Make proper use of author biography (About the Author) Section. Don’t forget to place a link to your site in author biography.




5. Follow the guidelines of article directory while submitting your article for approval.




6. Submitting press release in press release directory can also give boost to the traffic to your
   site.

If you follow the above mentioned points then I am sure than your article marketing campaign would be successful and give you the desired results.