Attracting Visitors To Your Site From Search Engine Results Page (SERP)
Almost 80% of the top 500 online retailers in North America buy or rent text links directly or indirectly through SEO agencies to optimize their organic search ranking.Per Comscore Market Research study, 60% of average website's traffic comes from search engines such as Google, Yahoo, and MSN Search. Google, Yahoo, and MSN control 90%+ of the search market share. Google organic search alone drove an average of 41% of all traffic to the websites in Comscore study. In short, Google search is by far the single most important driver of traffic to the average website, twice as large as any other source, ie: Yahoo, MSN.
Incoming links (also known as inbound links and non-reciprocal links) have gained unprecedented importance in high ranking of your website. All major search engines, including Google, Yahoo, MSN, Ask Jeeves, Baidu rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A sufficient number of good incoming links helps your website beat the competition to rank high in Search Engines
Result Pages (SERP).
For most websites then, one of the most important things to do to increase traffic is to optimize for search engine's organic search algorithms and create content that speaks to relevant search terms.
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